A (Not) Crying Shame: The Baby Sshh Bee
Crying babies tend to be one of the more annoying things in life, regardless of whose baby it is. Here’s a carefully engineered new “toy” that will help to ease this issue for parents – the Baby Sshh Bee.
Here’s the creators with the skinny:
The Baby Sshh-Bee has been developed in collaboration with the Japan Acoustic Lab to create a toy that will help soothe your baby and stop them crying. The Baby Sshh comforts your baby by distracting them – the sounds and music it plays have a constantly changing tempo designed to make your baby curious. Your baby will be so busy trying to make sense of the wonderful noises coming out of their new toy that they’ll completely forget about crying. You activate the toy’s two different modes by pressing the buttons on the Bee’s face. Mode 1 plays scientifically developed melodies that constantly shift their tempo. It’s so effective that it distracted half of the office when we were testing it. Mode 2 plays some very silly noises indeed that trigger your youngster’s curiosity.
Aside from the changing audio modes, the toy itself features a “squeaky tummy”, long dangling legs and crinkly wings to keep most young children occupied.
It shouldn’t need to be said, but the £14.99 Baby SShh Bee works only for attention getting crying, not genuine distress or hunger.

